Ring out those reels!
Ring out those reels!
You might be stuck in the office when you’d rather be out fishing but some new Hardy ringtones can help you to at least imagine you are sitting on the river bank . . .
Salmon Reel Ltd – a company headed up by Richard Hewitt, former chairman of Farlows Group Limited and Sportfish – has launched a range of ring tones for your mobile phone, giving you the best of classic Hardy fishing reel sounds and at the same time raise funds for the North Atlantic Salmon Fund.
Hardy allowed Hewitt access to their museum in Alnwick to select and record the very best sounds from the vast selection of vintage reels held in their collection.
Said Hewitt: “Hardy is unquestionably the most famous reel manufacturer in the world so it was the natural choice for our launch. We chose the Brass Perfect, the Fortuna and the Zane Grey as the premium sounds because of the quality of their check mechanisms and their heritage.
“Our offering also includes the famous brass faced Perfect, the Field and the Silex Major. To balance these we have included the Angel a current production model with a much softer sound. The Farlows reel sounds are from my own collection”
Orri Vigfusson of the North Atlantic Salmon Fund has given Hewitt much encouragement in proceeding with this project.
He said; “What a brilliant idea - and not only are Salmon Reel donating a large part of the cost of these tones to NASF but in use they will provide an immense platform to increase awareness of our sport and our efforts to restore stocks of wild atlantic salmon”
Hewitt is an avid collector of antique Farlows and Hardy reels but it was only after chatting to his daughters and their friends about the vastly improved technology behind the latest craze of ‘real’ tones that he recognised the potential for bringing the two together.
Between them, and using a mobile sound studio, the group recorded a Hardy Perfect reel winding in and put it onto Hewitt’s mobile phone. The response from fellow fishing fanatics persuaded him to look into the commercial possibilities. He formed Salmon Reel Ltd with co-director Gareth Barber MSc, a Computer Science Graduate currently working with a leading City Bank.
“One of the motivating factors for the whole business was my irritation of mobile phones and the way the ring tones are so intrusive, especially on a train or golf course etc. Not only do they impinge on privacy but the standard ring tones are in themselves a pretty appalling bunch of sounds. Ours are much more fun.” said Hewitt.
He added: “I hope to capture the imagination of ardent anglers who have not until now desired their own ring tone. That’s why my main concern was to make the process of downloading as easy as possible.”
In addition to the ringtones angling writer, photographer and broadcaster John Bailey has given access to his photographic portfolio and a selection of these are also available to download to mobile phones.
The Perfect, Fortuna, and Zane Grey tones cost an affordable £5 each, two pounds of which will be donated to the NASF. Other tones and images will retail at £3, from which Hewitt also aims to make a contribution to the charity.
All products can either be downloaded direct to your mobile phone or be obtained from www.salmonreel.com where you will find a simple step by step guide on how to download.